Auto555.ru

SEO landing for a car-rental ERP platform · Update V3

A multi-page marketing site for a car-rental management SaaS: conversion-focused sections, city landing pages for local SEO, two languages and rich animation — a fast static front end built for search.

Next.jsReact 19TypeScriptTailwind CSSFramer Motionnext-intlSharpNginxsystemd

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Update history

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V3«Night fleet» concept, tools and articles13 October 2026

New «Night fleet» concept: inner-page heroes are night scenes with a fleet photo, a perspective road and animated headlight trails (Framer Motion), film grain and an amber horizon line.
A continuous night canvas with glows on every page; the scrolled header uses the same background.
Every block sits on its own glowing panel with a grid, cards are glass; the light theme has its own light panels.
Reworked footer, mobile menu and closing CTAs; the logo was redrawn with clean edges.
Tools section with 36 live calculators — a rental business plan (including leased vehicles), a car-sharing launch, vehicle payback, daily rate, deposit and more — plus 16 DOCX and XLSX files with no signup.
The articles section grew to 79 pieces; the homepage links block became compact tabs for Articles, Tools, Solutions and Cities.
The homepage hero video was kept with a night tint; new pages were submitted for reindexing.

V2New video cover and two themes2 October 2026

Integrated and optimized the new eight-second hero video and replaced its poster with a frame from the new clip.
Refined the transition below the hero, cards, pricing, FAQ, navigation and contact sections.
Improved contrast in both themes and made the main content visible immediately.
Redrew the BMW M5 in the closing section with rotating wheels and movement.
Preserved current prices and the selected subscription period in registration links.

Tech stack

Next.js (App Router) + React 19 + TypeScript
Tailwind CSS, Framer Motion (scroll reveals and micro-interactions), lucide-react
next-intl for i18n, Sharp for image optimization
Nginx (reverse proxy, HTTPS, Let’s Encrypt), served via systemd

SEO infrastructure

City landing pages (/goroda) for local SEO
Centralized metadata, Open Graph, sitemap, robots.txt, llms.txt
Static generation, next/image and WebP for fast loads

Design & motion

Dark branded theme, bold typography, selling blocks
Smooth scroll-reveal animations, live product-UI demos
Custom cursor, mobile-first responsive layout

Purpose

Landing site for the Auto555 car-rental management SaaS (fleet, bookings, contracts, finance, clients) — acquisition and conversion of rental businesses.

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