Journal
We break down SaaS, web development, SEO and cybersecurity in plain language — based on our experience.
We break down eight reasons a site stays stuck outside the Yandex top 10, and exactly what needs fixing before your positions finally start to move.
Retention mechanics in mobile apps: onboarding, loyalty, personalisation, reactivation. With retention figures and the right order to implement them in.
A spec is not a formality but a way of fixing the project boundaries. What to include, what to avoid, and why a good specification lowers the quote you get.
A loyalty programme is not a "bring clients back" button but a tool with a price. Here are the mechanics, how they work in the system and typical setup errors.
What a progressive web app is, which problems it solves, where it hits the limits of iOS and when a PWA is many times cheaper than native development.
The warning signs of a studio that will cause problems, the questions to ask before signing, and the contract clauses you cannot go without.
Why people switch push off, which scenarios genuinely work, how to choose frequency and timing, and what the law says about advertising notifications.
A spreadsheet is a great tool while there are few cars and one person. Here is which properties of spreadsheets fail as a fleet grows, and what replaces them.
The structure of a mobile app budget: design, development, backend, publishing, support. Realistic price ranges and the hidden line items people forget.
An honest comparison of native apps, mobile sites and PWAs: cost, timelines, retention, promotion. How to choose for a specific business objective.
Excel does not break — it ages quietly. We look at how a spreadsheet starts costing a business hundreds of thousands a year, and when it is time to move on.
Two small files control what reaches search. We go through the common errors in robots.txt and sitemap.xml and show how they should be done properly.
How permissions creep through a system, what that means for the business, and how to build a role model that does not get in the way of real work.
